On September 9, Apple is going to organize most important press event since the original iPhone where next-generation iPhone and iWatch will be announced. In this event, all people's prime focus will definitely on iPhone 6 and iWatch but what functionality will drive customers to purchase these products, here I discuss some of the important ones.
1. The Unifying Principle-Integration
It is the integration of various facilities via the central processing of the iPhone that is the key to everything.2. A8 Processor
The A8 is so critical to the whole iOS ecosystem because it is the enabler of everything that will be unique and new. The import of Apple's creative design cannot be overemphasized.3. Siri
- Automatic activation- Shazam song recognition
- Streaming voice recognition
- 22 new dictation languages
4. Payment Systems
Another huge game changer. Apple has a few advantages in this area:- Via their iTunes store and iOS App Store, they have hundreds of millions of customer credit/debit cards registered. Most iPhone owners have a card registered.
- They have 11 years' experience working with their system.
- The Touch ID is a great security system that is easy to use, and reasonably secure. This is the only system that really fulfills the promise of fingerprint sign in.
5. HomeKit
This is Apple's new software system that provides a hub for all home-based smart devices in the home, including appliances, security systems, entertainment systems, etc.6. HealthKit
This new feature of iOS 8 creates an integrated hub for all health and fitness data.7. Quality
Quality is a Competitive Advantage. In all the areas listed above, Apple's attention to detail creates a quality that cannot be denied.In particular, the bottom line of Apple will be related to what services they can uniquely provide - those that cannot be duplicated.
Source: Apple Event: More than Just iWatch
